a brand new face for Vestel washing machine

The project aimed to design a brand new platform for Vestel Washing Machine. The new design was intended to meet current market trends and user needs, focusing on the front surface and control panel of the washing machine.

Versionability for OEM

As an OEM company, Vestel had to consider versionability as an important constraint for the project. Therefore, the design elements were evaluated with respect to their versionability.

🔎 Research

Understanding the Market Trend

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To understand the market and the future of washing machines, an analysis was conducted on the washing machines available in the market.

The New User Interface

Despite the constraints imposed by OEM, efforts were made to enhance user interaction. The hierarchy and structure of control elements were thoroughly examined to facilitate optimal communication.

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💡 Ideation

Streamlining User Interaction

Constraints

We explored the new design while considering the constraints of OEM, versionability, market trends, and ease-of-use in the interface. Additionally, we required the product to allow for segmentation by modifying the card layout.

Opportunities

Insights gathered during the research phase were used to revamp the washing machine's style. The new design features rectangular buttons, a larger screen area, and a simple design language.

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👕 Product

A Brand New Face for Vestel Washing Machine

The T-series Washing Machine has updated the brand image of Vestel with its contemporary style and improved user interface.

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